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KODIAQ Leading Field to Finish at Tour de France

ŠKODA KODIAQ is getting ready for a guest appearance at this year's Tour de France grand finale. The new SUV by ŠKODA is set to lead the racers to the finishing line at the race's concluding stage next Sunday.

ŠKODA KODIAQ is currently in intense preparations for its appearance in the last stage of the Tour de France from Chantilly to Paris. Sporting a new image, the car is going to lead the pack along the legendary Champs-Elysées boulevard to the finish. And it will be carrying a truly prominent driver behind the steering wheel: the Irish former professional road racing cyclist Stephen Roche, winner of the Tour from 1987 and ŠKODA brand ambassador.

First photos of the new ŠKODA KODIAQ published by the Mladá Boleslav car manufacturer present the new SUV covered in white, grey and black camouflage. The red, grey and black edges of the new camouflage style inspired by ŠKODA's new design language and introduced together with three-dimensional elements had been designed and manufactured exclusively for the special appearance. Around 14.000 facets featured on the vehicle in total hint at the contours and character of the ŠKODA SUV boasting typical all-rounder qualities. It took four specialists 120 hours to apply close to 21 m2 of foil on the new ŠKODA KODIAQ, adjusting it visually to the Tour's Red Car, the ŠKODA SUPERB in the shade Corrida Red. The Red Car serves as a mobile control centre of the Tour de France and is used by the race Director Christian Prudhomme.
 

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Cycling holds special significance for ŠKODA, as it literally runs in the company's blood. 121 years ago in Mladá Boleslav the company's founding fathers Václav Laurin and Václav Klement started with the construction of bicycles. At present Tour de France forms the peak of ŠKODA's extensive sponsorship activities.
 

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Discussion Starter · #3 ·
I watched two hours of boring cycling , but where was the KODIAQ. It certainly was not on ITV4. (I don't have Sky)
 

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